November 2008 Car News - GBCarLoans.com

21st November 2008

Volvo Offers a Taste of Sweden at Gordon Ramsay's 'TASTE OF CHRISTMAS'

 

Volvo has teamed up with Gordon Ramsay's Taste of Christmas food event at Excel London from 4-7 December. Volvo will be showcasing the new XC60 and will also be hosting a ‘Taste of Swedish Christmas’ stand, offering authentic Swedish festive treats and recipes. The public will also be given the opportunity to enter a competition to experience Swedish cuisine first-hand on a Gourmet holiday for two to Sweden. Visitors will also enjoy the sounds of a Swedish Choir, who will be performing on the Thursday evening and over the weekend.

The Gordon Ramsay Christmas Theatre in association with Volvo will be one of the main attractions at the event. There will be friendly cook-offs to heated competitions, double acts and cookery demonstrations there will also be a 45 minute Christmas Theatre presented at various times throughout the day.

Anita Fox, head of Marketing at Volvo Car UK says: “We are really pleased to be a partner of the first ever Taste of Christmas event. Tying in with an event that is bringing people together to share in Christmas festivities is very much in keeping with Volvo’s Life is Better Lived Together brand message and positioning. Shared experiences and embracing Christmas traditions are inherent to Swedish values, so it feels like the perfect venue for showcasing our new XC60 model – a family car, whilst also giving the public a Taste of Swedish Christmas.”

The Volvo XC60 is the safest and most stylish Volvo yet. It combines SUV-like toughness and practicality with coupe style and driving dynamics. It offers more space and practicality than rivals in the small premium utility segment, it is the safest Volvo ever made, it features ‘world first standard’ new safety technology.

Volvo will also be bringing the striking Volvo C30 R-DESIGN Sport to the show. The Volvo C30 SportCoupe is a head turner which delivers an inspired mix of performance and passion.

 

back to November's Car News